Release writing & editing
Headline, lede, quotes and boilerplate drafted and sub-edited to house style.
Services · Press Outreach
Releases that get opened, read and run
We craft impactful press releases and distribute them strategically to maximize media pickup and engagement — every release written like a news story, not a memo.
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What it entails
Newsroom-grade writing, targeted sends
A press release fails in the first eleven words. Our ex-journalist writers lead with the news, back it with quotable executive comment and hard numbers, and close with a boilerplate that actually sells.
Then we send it where it will land: matched beats, embargoed exclusives for tier-one titles, and wire distribution only where it adds reach — with open and pickup reporting you can show the board.
What's included PR PR PR PR
A complete release engine
Targeted distribution
Matched journalist lists plus wire placement where reach justifies it.
Embargo & exclusive strategy
Tier-one exclusives and timed embargoes that create competition for your story.
Pickup reporting
Clippings, reach estimates and sentiment in a report you can forward as-is.
Process 
Draft to distribution in days
01 · Brief
A 30-minute call extracts the news and the numbers.
02 · Draft
Release written, subbed and approved within 48 hours.
03 · Distribute
Exclusives, embargoes and wire go out on schedule.
04 · Report
Pickup, reach and next-angle recommendations.