Awards only matter if the right people hear about them. When NexaPay won the National Innovation Award for its fraud-detection engine, Pressmark Communications treated the trophy as raw material — not the story itself.
The story was the number behind the trophy: $140 million in prevented fraud across 40 million transactions. We built the announcement around that figure, secured transaction data the judges had seen, and gave TechCrunch a 24-hour exclusive with the CTO.
“Pressmark Communications turned a plaque on the wall into the best-performing announcement in our company's history.” — Priya Nair, VP Marketing, NexaPay
The exclusive ran with customer proof and a product demo embed. Fintech trade press followed the same day, and the award logo now sits above a TechCrunch quote on NexaPay's homepage.
The outcome
Twenty-six pieces of coverage from one award, a 3x lift in demo requests that month, and a judges' citation now quoted in every NexaPay pitch deck.
