An IPO is the most covered — and most scrutinised — day in a company's life. Pressmark Communications embedded with PayCore Systems six weeks before listing: quiet-period training for every executive, a lock-up of approved figures, and a minute-by-minute communications plan for listing day.
We pre-briefed financial editors under embargo, prepared the CEO for live hits with mock market-day interviews, and staffed a press desk from 6am so no query waited more than fifteen minutes.
“Our IPO coverage exceeded every target — CNBC, Bloomberg and forty more outlets in a single week. Worth every penny.” — Sofia Marchetti, CMO, PayCore Systems
CNBC ran the CEO live from the exchange floor; Bloomberg led with the company's merchant-growth data. Forty-two outlets covered the listing in total, with sentiment overwhelmingly positive.
The outcome
Forty-two pieces of listing-day coverage, zero quiet-period breaches, and a post-IPO communications rhythm that carried into earnings season.
